7 Steps To A Killer Social Media Campaign

Social media has become an integral part of marketing campaigns, and for good reason. With millions of users across different platforms, social media presents an opportunity for businesses to reach a wider audience, build brand awareness, and drive sales. However, creating a successful social media campaign is easier said than done. To help you out, […]

Basics of E-mail Marketing

Email marketing remains one of the most effective marketing strategies for businesses to connect with customers and drive conversions. However, to achieve success in email marketing, it is important to follow certain best practices that can help improve open rates, click-through rates, and ultimately, revenue. In this article, we will discuss the top 10 best […]

The Power of Color in Branding: Choosing the Right Palette

When it comes to branding, colors play a powerful role in shaping a company’s identity and evoking emotions in its target audience. In fact, studies have shown that up to 90% of a consumer’s perception of a brand is based on color alone. So, how do you choose the right color palette for your brand? […]

Dumb ideas don’t exist….

When I was consulting at a startup a few years ago, we were brainstorming ideas for a new product that would help small businesses manage their finances more effectively. We had already spent hours discussing various features and functionalities, but we just couldn’t seem to come up with anything groundbreaking. As we sat there, staring […]