In today’s digital age, where attention spans are fleeting and competition is fierce, web design has evolved beyond mere aesthetics. It has become a powerful tool for captivating audiences and conveying brand messages effectively. Join me, Kiefer Likens, a seasoned freelance web designer with over 15 years of experience, as we dive into the mesmerizing […]
In the ever-evolving world of web design, staying up to date with the latest trends is essential to creating captivating and user-friendly websites. As we dive into 2023, let’s explore the top web design trends that will help you create visually stunning and highly engaging online experiences. Buckle up and get ready to stay ahead […]
Hey there, fellow web designers! Looking to take your websites to the top of search engine rankings? Well, you’re in luck because today we’re diving into the exciting world of SEO (search engine optimization) and exploring the essential tips that can give your web designs the visibility they deserve. So grab your favorite caffeinated beverage and let’s get started!
When it comes to branding, colors play a powerful role in shaping a company’s identity and evoking emotions in its target audience. In fact, studies have shown that up to 90% of a consumer’s perception of a brand is based on color alone. So, how do you choose the right color palette for your brand? […]
In today’s competitive business landscape, establishing a strong brand is essential for success. A strong brand creates a sense of identity and purpose, and helps businesses differentiate themselves from their competitors. With the recent updates to Google’s Quality Rater Guidelines, emphasizing the importance of expertise, authoritativeness, trustworthiness, and now experience, it’s become even more crucial for businesses to focus on building a strong brand that meets these criteria. In this article, we’ll explore the benefits of having a strong branding strategy, and how it can help businesses establish trust, create brand recognition, and maximize the effectiveness of their marketing efforts