The Power of Visual Storytelling in Web Design: Captivate Your Audience and Elevate Your Brand
In today’s digital age, where attention spans are fleeting and competition is fierce, web design has evolved beyond mere aesthetics. It has become a powerful tool for captivating audiences and conveying brand messages effectively. Join me, Kiefer Likens, a seasoned freelance web designer with over 15 years of experience, as we dive into the mesmerizing […]
The Power of Color in Branding: Choosing the Right Palette
When it comes to branding, colors play a powerful role in shaping a company’s identity and evoking emotions in its target audience. In fact, studies have shown that up to 90% of a consumer’s perception of a brand is based on color alone. So, how do you choose the right color palette for your brand? […]
Why Your Business Needs a Strong Branding Strategy
In today’s competitive business landscape, establishing a strong brand is essential for success. A strong brand creates a sense of identity and purpose, and helps businesses differentiate themselves from their competitors. With the recent updates to Google’s Quality Rater Guidelines, emphasizing the importance of expertise, authoritativeness, trustworthiness, and now experience, it’s become even more crucial for businesses to focus on building a strong brand that meets these criteria. In this article, we’ll explore the benefits of having a strong branding strategy, and how it can help businesses establish trust, create brand recognition, and maximize the effectiveness of their marketing efforts
