In today's digital age, where attention spans are fleeting and competition is fierce, web design has evolved beyond mere aesthetics. It has become a powerful tool for captivating audiences and conveying brand messages effectively. Join me, Kiefer Likens, a seasoned freelance web designer with over 15 years of experience, as...
Tag: marketing strategy
Top Web Design Trends of 2023: Stay Ahead of the Curve
In the ever-evolving world of web design, staying up to date with the latest trends is essential to creating captivating and user-friendly websites. As we dive into 2023, let's explore the top web design trends that will help you create visually stunning and highly engaging online experiences. Buckle up and...
Web Designers – 10 Essential SEO Tips
Hey there, fellow web designers! Looking to take your websites to the top of search engine rankings? Well, you're in luck because today we're diving into the exciting world of SEO (search engine optimization) and exploring the essential tips that can give your web designs the visibility they deserve. So...
Basics of E-mail Marketing
Email marketing remains one of the most effective marketing strategies for businesses to connect with customers and drive conversions. However, to achieve success in email marketing, it is important to follow certain best practices that can help improve open rates, click-through rates, and ultimately, revenue. In this article, we will...
Why Your Business Needs a Strong Branding Strategy
In today's competitive business landscape, establishing a strong brand is essential for success. A strong brand creates a sense of identity and purpose, and helps businesses differentiate themselves from their competitors. With the recent updates to Google's Quality Rater Guidelines, emphasizing the importance of expertise, authoritativeness, trustworthiness, and now experience,...