When it comes to branding, colors play a powerful role in shaping a company's identity and evoking emotions in its target audience. In fact, studies have shown that up to 90% of a consumer's perception of a brand is based on color alone. So, how do you choose the right...
Tag: marketing
Why Your Business Needs a Strong Branding Strategy
In today's competitive business landscape, establishing a strong brand is essential for success. A strong brand creates a sense of identity and purpose, and helps businesses differentiate themselves from their competitors. With the recent updates to Google's Quality Rater Guidelines, emphasizing the importance of expertise, authoritativeness, trustworthiness, and now experience,...