THE Project
The primary objective was to create a memorable and recognizable brand identity that would attract customers to the food truck.
I proposed using a vintage character design of a corn cob holding a flag to represent the brand. The character would be prominently displayed on the truck and all marketing materials and become an iconic symbol of The Hearty Husker.
I began this project by researching Nebraskan culture and current food truck design trends to gain insights into the local food scene. It’s not hard to notice that corn is a staple ingredient in many Nebraskan dishes and is an important symbol of the state’s agricultural heritage.
With this in mind, I proposed a character design that would feature a corn cob holding a flag with the name of the food truck.
