Video marketing is not what it used to be a few years ago. Today, it has become a required tool, and it has become much more effective, especially for businesses that have already built an audience.
A large number of smaller businesses are taking advantage of video content marketing to stand out from others in their niche and making a huge splash.
Why video? Because it works. And it will only become more important to your business.
Search and you’ll find that video content is being watched and converting views into sales like never before. YouTube has turned into the second biggest search engine in the world. That’s right, not Bing (…gross) or Yahoo, but YouTube is where people are searching on right after Google for everything. Recipes, product demos, how-to videos – you think it, they’re searching for it.
Here are some more video statistics to convince you about the power video holds on the web:
- 82% of Twitter users consume video content on the microblogging site.
- 92% of mobile video viewers like to share them with other people.
- 87% of Internet marketers leverage video content to meet their business goals.
This simply means that as a business you cannot and should not take video content marketing lightly. With time, most of your competitors will be leveraging video, which means it should be a part of your core marketing strategy now. The value of video should not be underestimated if you want real success with your content marketing efforts.