The Ultimate Guide to Video Content Marketing for Increased Engagement. Pt 5

October 9, 2020

The Ultimate Guide to Video Content Marketing for Increased Engagement. Pt 5

4 Quick Video Content Marketing Ideas You Can Apply to Your Business Today

Coming up with creative video content ideas can seem daunting but it’s not impossible. What you do with video largely depends on your goals, so if you’re clear about them it shouldn’t be difficult.

Here are a few ideas that you can use in your business, depending on your marketing goals.
  1. Share your company’s or business’s value using videos which could be anything from repurposed blog posts to staff testimonials. The idea is to create video content that makes your brand stand out from the crowd. Remember, the more your audience sees your brand as unique and trustworthy, the better it is.
  2. Deliver company news and make important announcements with the help of videos that can be shared through your social media channels. Added a new feature to your product? Use a video explaining the benefits. Have a special event coming up? Create a video detailing the ins and outs of it, and how viewers can become a part of it. Running a special promotion? Run a video Facebook ad and share it with your target audience.
  3. Provide a product demo so that people who don’t want to read can see your product in working. When your prospective customers see your product in a running condition, it positions you as a trusted brand. Show your audience what your product is about so that it sells itself. Make the video demo powerful enough to remove any doubts from your prospective customer’s minds.
  4. Show that your brand or business is a thought leader by creating videos about your industry and about evergreen topics related to your subject matter expertise. Help your audience understand the difficult areas of your market. Make their lives easier with your videos and in return they will give you more business.

Regardless of the type of business you run, video content marketing can and will help you grow. However, if you find creating and marketing with videos intimidating, you can contact us and we will be glad to help you execute your campaign. Alternatively, let’s start a conversation to get a better idea of how we can help you. I am available for short term and long term project and would love to help grow and inspire your audience.


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