{"id":516,"date":"2020-10-09T18:08:59","date_gmt":"2020-10-09T18:08:59","guid":{"rendered":"https:\/\/thekieferlikens.com\/?p=516"},"modified":"2020-10-10T23:51:04","modified_gmt":"2020-10-10T23:51:04","slug":"the-ultimate-guide-to-video-content-marketing-for-increased-engagement-pt-2","status":"publish","type":"post","link":"https:\/\/thekieferlikens.com\/the-ultimate-guide-to-video-content-marketing-for-increased-engagement-pt-2\/","title":{"rendered":"The Ultimate guide to Video Content Marketing for Increased Engagement. Pt 2"},"content":{"rendered":"\n
Before we dive head first into video content marketing, it\u2019s important to understand what actually makes a video click with a person. While there are numerous reasons that come to mind, the best one is that videos allow you to tell a story. Stories that you can use to connect to your audience. Stories that you as a business owner or entrepreneur can leverage to create powerful impressions and long lasting relationships. Stories that in teh simplest words, they deliver.<\/p>\n\n\n\n
Of course, video has the ability to help your prospects and customers understand your business and create a habitat for future promotions. But it\u2019s also an amazing way to spread your ideas with meaningful stories. And that\u2019s what makes it so exciting.<\/p>\n\n\n\n
You, as a consumer, which will you most likely to engage to? A sales pitch or a narrative that tells you the value of the product? Consumers now are more connected to a brand if they feel like their lives will change once they use it. Connect with them emotionally, and build a community, that\u2019s the key.<\/p>\n\n\n\n
Also, you can use video to experiment with new and out of the box content to touch the emotional side of your target audience. Because videos are a mix of visuals, motion and sounds, they allow you to create a connection that is deep and more meaningful with people \u2014 while positioning your brand in the best possible way.<\/p>\n\n\n\n