{"id":531,"date":"2020-10-09T18:38:52","date_gmt":"2020-10-09T18:38:52","guid":{"rendered":"https:\/\/thekieferlikens.com\/?p=531"},"modified":"2020-10-10T23:50:57","modified_gmt":"2020-10-10T23:50:57","slug":"the-ultimate-guide-to-video-content-marketing-for-increased-engagement-pt-4","status":"publish","type":"post","link":"https:\/\/thekieferlikens.com\/the-ultimate-guide-to-video-content-marketing-for-increased-engagement-pt-4\/","title":{"rendered":"The Ultimate Guide to Video Content Marketing for Increased Engagement. Pt 4"},"content":{"rendered":"\n

5 Reasons Why Your Business Needs Video Content Marketing<\/strong><\/p>\n\n\n\n

By now, if you read the previous articles, you should now have an idea of what video content marketing is and how it can affect your brand and your sales rapidly. It\u2019s a tool that your business needs to incorporate in order to get a higher return from your marketing efforts.
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Let\u2019s now look into a few strong reasons as to why you should invest in video content marketing and make it a part of your core business strategy.

1. More Conversions. (Means More Money)
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When running an online campaign, the ONLY metric that matters is the conversion rate. Because there are no conversions from your prospects into leads or customers, your business isn\u2019t obtaining growth, it\u2019s as simple as that.<\/p>\n\n\n\n

By leveraging video marketing, your business will be able to get more conversions to sign up for your newsletter or buy your latest product. When compared to other types of marketing content, video content can give your soon to be customers the needed clarity to make the final decision. It gives you an edge over the competition and since quality video isn\u2019t as easy to produce, it can take a while before others catch up with you.<\/p>\n\n\n\n

A recent research conducted shows that 71% of marketers have found video content more conversion-friendly. When done right, it can easily help you get better results with minimal efforts.<\/p>\n\n\n\n

2. Better Emotional Connection and Culture<\/strong><\/p>\n\n\n\n

If you look around the social media landscape, you\u2019ll find that videos are being shared the most in comparison to other content types. While there are many reasons as to why people like sharing videos, one of the strongest \u201cwhy\u201d is that people connect to the right video content on an emotional level. By creating videos that appeal to the emotions of your target audience, you not only give them a reason to consume your content but also spread it across their own network.

For example, if you look at a traditional blog post, you won\u2019t find the emotional cues that come with video content. Right from the tone of voice to the sound effects\/music being used, everything can have a positive impact on the viewer. Which ultimately makes your content stand out from the rest and also memorable.<\/p>\n\n\n\n

When interested people watch your video that evokes their strongest emotions (happiness, awe, anger, etc), it may not push them towards taking action immediately. However, it will help them make a buying decision later on when they see more such content from you.<\/p>\n\n\n\n

So whether you are in the B2B or the B2C market, impressing the emotions of your audience with video marketing, can and will help you bring in more business.<\/p>\n\n\n\n

3. Higher Accessibility to your audience<\/strong>.<\/p>\n\n\n\n

Let’s face the facts that video production no longer has to be a multi-million dollar task as it was a few years back. You now are able to spend less time creating a video, with a lower budget to achieve studio level quality in your videos. We’re talking about video quality that only the big dog corporations had access to produce. <\/p>\n\n\n\n

This video was entirely shot on a cell phone:<\/p>\n\n\n\n

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