7 Steps To A Killer Social Media Campaign
Social media has become an integral part of marketing campaigns, and for good reason. With millions of users across different platforms, social media presents an opportunity for businesses to reach a wider audience, build brand awareness, and drive sales. However, creating a successful social media campaign is easier said than done. To help you out, […]
Email marketing remains one of the most effective marketing strategies for businesses to connect with customers and drive conversions. However, to achieve success in email marketing, it is important to follow certain best practices that can help improve open rates, click-through rates, and ultimately, revenue. In this article, we will discuss the top 10 best […]
The Power of Color in Branding: Choosing the Right Palette
When it comes to branding, colors play a powerful role in shaping a company’s identity and evoking emotions in its target audience. In fact, studies have shown that up to 90% of a consumer’s perception of a brand is based on color alone. So, how do you choose the right color palette for your brand? […]
Dumb ideas don’t exist….
When I was consulting at a startup a few years ago, we were brainstorming ideas for a new product that would help small businesses manage their finances more effectively. We had already spent hours discussing various features and functionalities, but we just couldn’t seem to come up with anything groundbreaking. As we sat there, staring […]
Following Trends is not your Brand’s Voice.
Social media branding and marketing require more than just keeping up with the latest trends and challenges. While it’s essential to incorporate some of these elements into your strategy, they shouldn’t be the sole focus. Recently, I had an intriguing conversation about the importance of hiring someone who stays updated on social media’s latest trends […]
Using Video To Market for Free….ish
In today’s digital age, video marketing has become an essential tool for businesses to promote their products and services. Creating informative and engaging videos can help you connect with your target audience and increase brand awareness. With the help of some basic tools and techniques, you can create high-quality videos that showcase your business in […]
How to List Your Business on Local Directories to Increase Online Visibility
If you’re a local business owner, you know how important it is to be visible online. Local business directories such as Google My Business, Yelp, Yellow Pages, and others can help you increase your online visibility, attract more customers, and grow your business. In this blog post, we’ll show you step-by-step how to list your […]
Why Your Business Needs a Strong Branding Strategy
In today’s competitive business landscape, establishing a strong brand is essential for success. A strong brand creates a sense of identity and purpose, and helps businesses differentiate themselves from their competitors. With the recent updates to Google’s Quality Rater Guidelines, emphasizing the importance of expertise, authoritativeness, trustworthiness, and now experience, it’s become even more crucial for businesses to focus on building a strong brand that meets these criteria. In this article, we’ll explore the benefits of having a strong branding strategy, and how it can help businesses establish trust, create brand recognition, and maximize the effectiveness of their marketing efforts
5 Reasons you need to start a blog for your company.
In today’s digital age, having a website alone is not enough to attract and retain customers. With the increasing popularity of social media and online search, businesses need to find new ways to engage and connect with their audience. One of the most effective ways to do this is by creating and maintaining a blog. […]
Ways to increase Local SEO
Local SEO is an important part of any small business’s digital marketing strategy. Optimizing your website for local search can help you attract more customers in your area and increase your visibility in local search results. Here are 10 tips to help optimize local SEO: Google My Business is a free tool that allows you […]