In today's digital age, where attention spans are fleeting and competition is fierce, web design has evolved beyond mere aesthetics. It has become a powerful tool for captivating audiences and conveying brand messages effectively. Join me, Kiefer Likens, a seasoned freelance web designer with over 15 years of experience, as...
Category: Marketing
Top Web Design Trends of 2023: Stay Ahead of the Curve
In the ever-evolving world of web design, staying up to date with the latest trends is essential to creating captivating and user-friendly websites. As we dive into 2023, let's explore the top web design trends that will help you create visually stunning and highly engaging online experiences. Buckle up and...
Web Designers – 10 Essential SEO Tips
Hey there, fellow web designers! Looking to take your websites to the top of search engine rankings? Well, you're in luck because today we're diving into the exciting world of SEO (search engine optimization) and exploring the essential tips that can give your web designs the visibility they deserve. So...
Choosing the Right Web Designer in Madisonville, TX
Choosing a web designer is like picking the perfect pair of shoes. You want style, comfort, durability, and a good fit. The challenge is, all shoes aren't created equal, and neither are web designers. If you're a business in Madisonville, TX, this article will guide you on selecting the right...
Why Your Madisonville, TX Business Needs a Professionally Designed Website
Introduction Welcome to the digital era! A time when having an online presence is not just beneficial, but a necessity for businesses. If you're a business owner in Madisonville, TX, and don't have a professionally designed website yet, you might be missing out on a significant opportunity. The Local Impact...
7 Steps To A Killer Social Media Campaign
Social media has become an integral part of marketing campaigns, and for good reason. With millions of users across different platforms, social media presents an opportunity for businesses to reach a wider audience, build brand awareness, and drive sales. However, creating a successful social media campaign is easier said than...
Basics of E-mail Marketing
Email marketing remains one of the most effective marketing strategies for businesses to connect with customers and drive conversions. However, to achieve success in email marketing, it is important to follow certain best practices that can help improve open rates, click-through rates, and ultimately, revenue. In this article, we will...
The Power of Color in Branding: Choosing the Right Palette
When it comes to branding, colors play a powerful role in shaping a company's identity and evoking emotions in its target audience. In fact, studies have shown that up to 90% of a consumer's perception of a brand is based on color alone. So, how do you choose the right...
Dumb ideas don’t exist….
When I was consulting at a startup a few years ago, we were brainstorming ideas for a new product that would help small businesses manage their finances more effectively. We had already spent hours discussing various features and functionalities, but we just couldn't seem to come up with anything groundbreaking....
Following Trends is not your Brand’s Voice.
Social media branding and marketing require more than just keeping up with the latest trends and challenges. While it's essential to incorporate some of these elements into your strategy, they shouldn't be the sole focus. Recently, I had an intriguing conversation about the importance of hiring someone who stays updated...