Texas / USA
I have spent fifteen-plus years in design and marketing, most of it somewhere between the strategy conversation and the thing actually shipping. That is an unfashionable place to stand. It is also where almost every interesting problem turns out to live.
People occasionally read the range — brand, software, positioning, ministry — as a lack of focus. It is not. The common thread is building useful things out of ideas, and the reason the strategy work is any good is that I have to build the thing afterwards. It is difficult to sell a plan you know you will personally have to implement.
Most of what I work on is unglamorous infrastructure for businesses that are already working. A catalog that finally supports four sales channels. A storefront that leaves a platform without losing its rankings. A generator company that needed to be believed rather than admired. The work that photographs well and the work that matters are rarely the same work.
My current work is centered on Appalachia Digital, where I am Co-Owner | Chief Architect. I work across creative direction, marketing, websites, custom software, CRM systems, and AI. I hold the same title at Barbed Wire Studios and serve as Chief Marketing Officer at AxleTeknology.
Writing and theology run alongside that professional work. I am an author and a former pastor. My family and I currently attend Providence Church, an Orthodox Presbyterian congregation in Bryan, Texas, where we are seeking membership. Husband and father before any of the job titles — it is the actual constraint the rest of it is arranged around.
Where I work
- Appalachia DigitalCo-Owner | Chief Architect
- AxleTeknologyChief Marketing Officer
- Barbed Wire StudiosCo-Owner | Chief Architect
Current roles. More about the work on ventures.
What that means in practice
Build
Software, websites, systems, and products.
Product Design · Web Development · AI Systems · Automation · Internal Tools · Digital Products
Design
Identity with substance. Built to last.
Brand Strategy · Identity · Art Direction · UI / UX · Web Design · Campaigns · Creative Direction
Grow
Strategy, positioning, and systems that change what a business can charge.
Positioning · Marketing Strategy · SEO · Conversion · Content Systems · Growth Infrastructure · Consulting
Write
Ideas get clearer when you have to defend them.
Theology · Sermons · Essays · Business · Design · Technology · Culture
How I got here.
Print and production led to graphic design, creative direction, video, and executive marketing. Web, software, and AI grew out of the same habit: following the problem until something useful exists. These dates overlap because the work did too.
2016–2017
Tharp’s Printing Service
Graphic design + production
Running graphic design and production: work that had to survive ink, paper, and a deadline.
2017–2021
The Trailer Parts Outlet / TK Trailer Parts
Chief Marketing Officer + Creative Director
Marketing, brand work, content, and video production. This period includes Full Send with Juan and Women in the Trailer Industry.
2019–2020
Texas Pride Trailers
Marketing + video production
An overlapping professional engagement, alongside the Trailer Parts Outlet period.
2021–2022
Mrovi Trailer Parts
Chief Marketing Officer
Executive marketing work, building on the connection between creative direction and business strategy.
2024–2026
Grace and Truth Press
Creative Director
Book cover design, publishing design, writing, and my own book work. A historical creative engagement.
2024–2026
Grace and Truth Records
AI music + lyrics + album design
AI-assisted music production, lyric writing, cover design, and creative development across 27+ bands/projects. A historical creative engagement.
Current / primary
Appalachia Digital
Co-Owner | Chief Architect
Creative direction, marketing, web, software, CRM systems, AI, and automation.
Current
AxleTeknology
Chief Marketing Officer
Executive marketing leadership.
Current
Barbed Wire Studios
Co-Owner | Chief Architect
A related creative business and the Texas arm of Appalachia Digital.
Writing & books.
Writing is where an idea has to hold together without a presentation doing the work for it. Theology, design, business, and technology all belong here.
A parallel history.
2017–2024
Pleasant Grove Reformed Church
Former worship and pastoral ministry
Worship Leader for six years, Associate Pastor for four years, and Senior Pastor for six months. These roles overlapped within the 2017–2024 period.
Later / former ministry
Redemption Ranch
Former pastor
I later pastored Redemption Ranch, an independent Reformed congregation in North Zulch, Texas. That ministry is now historical; the sermons and teaching remain available as an archive.
Current church context
Providence Church (OPC)
Attending / seeking membership
My family and I currently attend Providence Church, an Orthodox Presbyterian congregation in Bryan, Texas, where we are seeking membership.
Featured teaching / 2025
Election and the Order of Salvation →
My third-session message at the Grace and Truth Press Conference.
Education.
2007–2008
Louisiana Tech University
Studies in Graphic Design
Approximately one year of study in Ruston, Louisiana; no degree completed.
2010–2014
Concordia University
Dual bachelor’s degrees: Graphic Design and Photography
Online studies.
2016–2018
Concordia University
Master of Arts (MA), Graphic Design
Online studies.
2024–2025
Andersonville Theological Seminary
Doctor’s Degree, Biblical Exposition
Theological study alongside a career in design and marketing.
Elsewhere.
Personal profiles, published work, and conversations beyond this site.
Selected appearances →