Ideas get clearer when you have to defend them. Mostly on craft, technology, and the point where positioning stops being theoretical.
Technology
AI made execution cheap. That is bad news for most designers.
When anyone can produce a competent version of anything, the scarce skill is not production. It is knowing which of the nine to throw away.
6 min
Craft
Everything is built to be replaced. Build something to be kept.
Most rebuilds are not caused by taste changing. They are caused by someone building for a moment. On designing for the business that exists in ten years.
5 min
Business
Say the flaw out loud
Every case study on this site names something wrong with the work. The argument for why naming your own defects builds more credibility than hiding them.
4 min