Kiefer Likens

03 — Ventures

Appalachia Digital is the center of my current work. Alongside it: executive marketing at AxleTeknology and a related creative practice at Barbed Wire Studios.

  • 01 / 03

    Appalachia Digital

    Role
    Co-Owner | Chief Architect
    Engagement
    Operated
    Base
    Lynchburg, Virginia
    Appalachia Digital website with a warm paper layout and numbered service modules.

    Design. Marketing. Web. Software. AI.

    Current focus

    The center of my current professional work. Creative direction and marketing strategy meet websites, custom software, CRM systems, and AI. The work starts with what a business needs to accomplish and follows through to the thing people actually use.

    I work across the design, marketing, and technical decisions: positioning, UX/UI, Next.js development, software architecture, automation, and agentic systems.

    appalachiadigital.com ↗ (opens in a new tab)

  • 02 / 03

    AxleTeknology

    Role
    Chief Marketing Officer
    Engagement
    Operated
    Base
    USA

    Marketing leadership.

    Current focus

    My current executive marketing role, continuing a career that includes creative direction, content, and CMO work in the trailer industry.

    A current role alongside my work at Appalachia Digital.

    axleteknology.com ↗ (opens in a new tab)

  • 03 / 03

    Barbed Wire Studios

    Role
    Co-Owner | Chief Architect
    Engagement
    Operated
    Base
    Texas
    Barbed Wire Studios website in paper, navy, and gold.

    Websites built with grit.

    Current focus

    The Texas arm of Appalachia Digital. Design, web, marketing, and automation for the businesses doing the work on the ground.

    The same commitment to clear strategy and useful systems, with a Texas focus.

    barbedwirestudios.com ↗ (opens in a new tab)