A standing answer to what I am actually doing, so nobody has to ask. If the date below is stale, this page is lying and should be fixed.
- Last updated
- Oct 3, 2026
Building
- Design, marketing, web, software, and AI through Appalachia Digital, with related work at Barbed Wire Studios. Co-Owner | Chief Architect at both.
- Family Worship, which is now past its 2.0 rewrite and free permanently. The current work is resisting every feature request that would turn it into a content platform.
- Custom software, CRM systems, automation, and agentic systems at Appalachia Digital; marketing leadership as CMO at AxleTeknology.
Thinking about
- Whether an llms.txt does anything at all, or whether the visibility comes entirely from the ordinary crawl. I ship it. I do not bill for it as a strategy.
- How to price work whose value is the absence of a future rebuild.
- What a case study is for, if everyone already assumes the failures were edited out.
Writing and church life
- My family and I attend Providence Church (OPC) in Bryan, Texas, and are seeking membership. My former Redemption Ranch sermons remain available in the teaching archive.
- Essays on craft, technology, and what happens to design work when execution stops being scarce.
Not doing
- Taking on more concurrent clients than I can personally review.
- Speculative work, brand refreshes without a positioning conversation first, or anything where the deliverable is a deck.