Work — Kiefer Likens

01 — Work

Twelve projects, ranked honestly. Several of these case studies name what is still wrong — in the build, in the content, or in what I would do differently.

Total: 12
Case studies: 6
Secondary: 4
Archive: 2

Case studies

My current work is centered on Appalachia Digital, where I am Co-Owner | Chief Architect. Each case study keeps its own attribution and evidence. The archive spans different periods of my career.

001 · Pre-launch
Armored Power Systems
A trade site built like a specification, not a brochure.
Fifty-eight routes of standby-power expertise for a rural Texas electrical contractor competing against national franchises and low-ball bids.
Web · Content Architecture · Design System
002 · Live
Abby’s Elderberry
A family kitchen operation with a commerce backend to match.
A headless storefront for a small-batch elderberry maker — subscriptions, bundle building, wholesale, affiliate, and sales-rep channels running off one catalog.
E-commerce · Web · Design System
003 · Live — v2.0
Family Worship
Software that removes the reason people quit.
A free web application generating a complete daily household liturgy — thirteen movements, three worship modes, three confessional traditions — so nobody plans one.
Product · Application · Design System
004 · Live
1689 Armory
Leaving the platform without leaving the rankings.
A hosted storefront rebuilt as an owned application — cart, accounts, wishlist, checkout, and an admin surface — with the original URL structure preserved intact.
E-commerce · Application · Web
005 · Pre-launch
MSM Advisors
Two hundred and fifty-seven pages, one qualifying question.
A thirty-year-old accounting firm rebuilt off legacy infrastructure onto a systematic service-by-location architecture — with a filter built into the funnel.
Web · Content Architecture · SEO
006 · Pre-launch
Brickworks
The parent books the party. The kid needs a reason to come back.
A seven-page site for a two-location brick resale shop, with a fully playable arcade game built into it as the retention mechanic.
Web · Brand · Interactive

Secondary work

Good builds that do not lead the portfolio — usually because the evidence to support a stronger claim does not exist. Each one still gets the full case study.

Case studies

Armored Power Systems

Abby’s Elderberry

Family Worship

1689 Armory

MSM Advisors

Brickworks

Secondary work

Crenel Systems

Stump Stewards

Indigo Sundries Soap Company

Institute for Christian Statecraft

Archive

Eremos Decks & Porches

A+ Foundation Repair