A service-by-city matrix for a two-truck operation.
- Client
- Stump Stewards
- Industry
- Stump grinding and lot clearing
- Engagement
- Client work
- Delivered through
- Appalachia Digital
- Status
- Live
- Role
- Design, Information Architecture
- Stack
- Next.js, Tailwind CSS, Static generation
Attribution — Appalachia Digital lists Stump Stewards as their client work.
02
Problem
A small stump-grinding operation competing for ‘near me’ searches against larger tree services, while trying to reach beyond homeowner work into commercial and developer contracts that require a different kind of credibility.
03
Insight
Two audiences, one site. The homeowner needs to know it will be quick and the lawn will survive. The developer needs to know the operator can hold a schedule and carry the right cover. The service pages answer the first, the commercial page answers the second, and the city pages exist purely to be found.
04
Direction
Green and brown earth tones on white, with real job-site photography — the crew, the machines, and before-and-after pairs. Clean and conventional rather than distinctive, which is the correct trade-off for a category where trust beats art direction.
05
Execution
Thirteen routes: three service detail pages, five city landing pages, plus an education block on why leaving a stump is a problem, a grinding-versus-excavation comparison, a before-and-after gallery, and an FAQ.
06
System
Statically prerendered with a service × city page matrix generated against a shared template.
Routes
13
Observed in build
City landing pages
5
Observed in build
Search position
#1 in their area
Published by partner
The client’s operating specifications are published on the page — roughly fifteen minutes for an average pine stump, thirty to forty-five for large hardwood, four to six inches below grade. Appalachia Digital’s site separately states that Stump Stewards reached the number-one search result in their area; that is a partner’s published claim and is labeled as such here rather than presented as a measured result.
Reflection
The site is competent and does its job, and there is nothing on it that proves the job was done. That is the standing weakness of local SEO work: the evidence lives in an analytics account nobody publishes.