Brickworks

A physical retail business whose revenue comes from foot traffic and bookable birthday parties, not online orders. A conventional e-commerce build would have optimized the wrong thing entirely — and the person who decides whether the family visits is not the person holding the credit card.

There are two users and only one of them can be sold to. The parent needs hours, an address, and a booking form that confirms. The child needs a reason to ask to go back. So the site was built to serve both: a short, ruthlessly clear conversion path for the adult, and something genuinely fun for the kid sitting next to them.

Brick primaries used honestly — red, blue, yellow, green, orange on cream and charcoal — with a rounded display face over a humanist sans. Loud, saturated and unembarrassed, because the alternative is a muted ‘tasteful’ palette that neither audience wants. Real in-store photography, swipeable on touch.

Seven routes, no more. Hero, a three-step explanation of how a trade works, a six-image in-store gallery, three party packages with prices and capacities stated up front, and a two-location block with hours and directions. Everything else was cut.

The game is a real build, not a widget: a falling-block stacker with score, level, and line tracking, a hold box, a next queue, full keyboard controls, and touch buttons for phones. Two ToyStore structured-data nodes — one per location — carry separate geo coordinates, and opening hours, so each shop is independently legible to local search.