High-anxiety search, high-ticket decision.
- Client
- A+ Foundation Repair Company
- Industry
- Residential foundation repair
- Engagement
- Client work
- Status
- Pre-launch
- Role
- Design
- Stack
- Next.js, CSS Modules, Static generation
Deployment note — Build is on a preview URL and is not serving on a client-owned domain.
02
Problem
Foundation repair is bought in a state of alarm, at high cost, from whoever seems most credible in the first ten minutes of searching.
03
Insight
Lead with the fear the buyer already has, then answer it with credentials and a free evaluation. The hero asks whether their biggest investment is sinking, because that is the sentence already in their head.
04
Execution
Seven routes with six named services, a service area, an FAQ, and a single free-evaluation conversion path, carrying correct local-business structured data with geo coordinates.
Routes
7
Observed in build
Known open defects
2 — contradictory statistics, imagery
Observed in build
No outcome data. The build is in the archive rather than the case-study set deliberately.
Reflection
Two things keep this in the archive. The published project count contradicts itself on a single page — one thousand-plus in the statistics band, three thousand four hundred and fifty-seven a section later — and the imagery reads as generated rather than photographed, in a trade where proof-of-work photographs are the sales asset. Both are fixable in an afternoon and both have to be fixed before this deserves more prominence.